Lifemaxx | Gym design OG Fitness

With nearly 20 years of experience in the fitness industry, including work in gyms, personal training studios, and CrossFit® boxes, Danny ter Borck decided to follow his ambition and open his own gym. OG Fitness is the result of his vision and determination, offering a space where athletes of all levels can participate in Functional Fitness, Small Group Training, Personal Training, and specialised programmes like Fitness 55+. Here, quality, personal attention, and professional guidance take centre stage. We are proud to have supported Danny in realising this unique training space, where everyone can work towards a stronger and healthier body.

A strong foundation: Why Lifemaxx?

Danny chose Lifemaxx for the quality of the equipment and our personal approach. As an experienced athlete, he was already familiar with our brand from competitions and other gyms. "I wanted to work with a single brand that could enhance both the appearance and the quality of my gym," Danny explains. Through our collaboration, he was able to purchase all the necessary equipment in one go, saving him both time and significant costs.

We understand that designing a training space requires a tailored approach. That’s why we supported Danny by measuring his space and creating digital designs. "Lifemaxx visited the site free of charge to measure everything precisely and create a digital design, even before a deal was made," Danny shares. "That level of personal attention is something I didn’t experience with other suppliers. It was incredibly valuable to visualise the space before everything was installed."

He highlights the difficulty of forming a clear picture of the space on his own: "When you try to draw it yourself, it’s hard to get a realistic idea of how it will look. Lifemaxx’s digital drawings made everything immediately clear, and I could request detailed adjustments."

For Danny, the personal contact and quick communication were major advantages. "If there’s ever an issue, I know I can go directly to Lifemaxx. And the delivery? It was incredibly fast. Within two weeks, everything was ready here. That level of service is unmatched."

Quality and innovation

The focus on quality is one of the main reasons OG Fitness chose Lifemaxx. Danny praises the durability of the equipment, such as the grip of the barbells and the coating of the rig. He also appreciates our innovative equipment, like the Crossmaxx® Jammer arms and other functional accessories, which he plans to add to his gym in the future.

“We’ve already achieved countless personal records (PRs) thanks to Lifemaxx’s equipment. Athletes love the comfortable dumbbells, kettlebells, and barbells, and our rig provides everything needed for challenging and safe workouts.”

The future of OG Fitness

Danny’s plans for OG Fitness are ambitious. He dreams of expanding to multiple locations and continuing to offer innovative training methods. “I don’t just want to grow; I want to keep innovating so that OG Fitness stands out in the fitness world.”

Have a look at the video below for an impression of the space.